One movement, many doors

You're not a customer here. You're a member.

CareGoals, Quality Death, FloorPricer, ComfortCard, co-op.care — five doors, each with one clear job. Walk through any of them and you'll find they open into the same room: a care economy owned by the people in it, not sold to you by a company that answers to someone else.

Why it's built this way

Most health tools are vendors. This is a commons.

A vendor

Answers to shareholders. Optimizes for what it can extract from you. Can be sold, shut down, or turned against your interests the moment the incentives shift. You are the product, or the payer — never the owner.

A commons

Owned by the caregivers who do the work and the families it serves. Turnover in care runs near 77%; ownership is the proven fix. When the people who show up own a piece, they stay — and it can't be quietly sold out from under you.

Every door below does one honest job well. But the reason to walk through any of them is the same: to help build, and belong to, something that will still be here — and still be yours — when you need it most.

Five doors, one focus each

Each does one thing. Together they're a life, cared for.

You don't have to walk through all of them. Start with the one that fits today — each one quietly makes the next one easier.

CareGoals
Your wishes.
Say what matters and where your lines are, in your own words — and leave a record your family and doctors can actually use.
Start the conversation →
Quality Death
Dying well.
The whole arc — mind, body, relationships, spirit — with Reed, a free virtual doula, and trained human doulas beside you.
Meet Reed →
FloorPricer
Your wealth floor.
A line under what you built, set in a calm moment — so a grieving family never has to make a money decision at the worst time.
Set your floor →
ComfortCard
Your membership.
One private identity that holds it all — wishes, documents, floors — and turns pre-tax HSA/FSA dollars into the care you want. This is how you join.
Get your card →
co-op.care
Worker-owned care.
The people who actually show up — caregivers and doulas who own the cooperative they work for. This is what you belong to.
See the cooperative →
What it adds up to

Small things to do. One thing to become.

What you do

  • Say what matters, and where your care lines are
  • Name who speaks for you
  • Set a floor under what you built
  • Hold it all in one place you control
  • Have a trained doula beside you when it's time
  • Pay for care with pre-tax dollars

What you become

  • A member of a care economy, not a customer of a vendor
  • Organized — so no one you love has to guess
  • Part of the reason caregivers can afford to stay
  • An owner of the outcome, not a line item in someone's margin
  • Prepared, in the open, while you're still clear
Be part of it

One conversation to start. One membership to belong.

Begin with the free conversation — it costs nothing and asks for no account. When you're ready to hold it all together and make it real, a membership is how you join, and how you help keep the whole thing standing.

Start the free conversation Become a member

Free to begin · membership from $59/mo via ComfortCard · worker-owned care delivered by co-op.care

CareGoals provides advance care planning tools, not medical, legal, tax, or investment advice. FloorPricer is a separate, independent tool for setting downside floors on your own holdings and is not investment advice. A death doula provides non-medical companionship. For clinical, legal, and financial decisions, consult the appropriate licensed professional.